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This
factsheet is one of 2 in this series on working with volunteers and should be
read in conjunction with Factsheet12: Volunteer Policies.
This
factsheet covers volunteer management, a topic often overlooked by many
organisation once they have managed to involve some volunteers in their work. If
care and attention isn’t devoted to the volunteers and their work then they
can become demotivated and the experience of volunteering can become a negative
one for all involved. In order to avoid this it is important that volunteers are
valued and managed properly by the organisation they are working with. Below are
some tips and ideas about how to effectively manage your organisation’s
volunteers.
The
ideas are broken down into 5 sections:
| Recruitment | |
| Induction | |
| Training | |
| Support and
Supervision | |
| Motivation
and Recognition of Volunteers |
1:
Recruitment
Volunteers
may be recruited because of their general interest in voluntary work or from a
specific interest in the purpose of an organisation. Perhaps the key task in
recruiting new people is to actively sell the benefits (both to the individual
and the organisation) of being a volunteer, stressing how volunteering can make
a real and significant difference to your organisation.
Here
are some ideas about what to include in advertising material.
| A
description of the work volunteers actually do. | |
| What work
the organisation as a whole does. | |
| How a new
volunteer can make a significant contribution to the work of your
organisation. | |
| How
volunteering can make a difference to the community. | |
| Benefits of
volunteering to the potential volunteer. | |
| How to find out more and what to do next. |
This information can be used in
various ways to attract new volunteers:
| Put up
posters in the local area, advertising for volunteers. | |
| Place an ad
in the local newspaper or use events and special occasions to get coverage
from local press and radio (community newsletters, letters to the editor,
church magazines, local radio). | |
| Get existing
volunteers, paid staff or clients to tell their friends word of mouth often
works well as an effective form of recruitment. | |
| Give a talk
or presentation to a targeted audience such as schools, colleges, local
employers, job clubs etc. |
Potential
volunteers may express concerns and fears about working in situations which are
unfamiliar, new, or challenging. Addressing these issues will help to clarify
what is involved in volunteering and reassure people about their ability to do
the work. Here are some suggestions about how to deal with these concerns.
Have
one to one discussions or informal interviews with volunteers as a way of
finding out more about the work without making a definite commitment.
Stress
that no previous experience is necessary if this is appropriate and accurate.
Emphasise
that full training will be given before volunteers are expected to carry out any
voluntary work.
Offer a trial period that allow volunteers to try out the work without
committing themselves fully.
2:
Induction
Once
volunteers have been accepted into the organisation, a good way of getting
things started is to have an induction session in which volunteers are
introduced to the organisation. Induction is a formal opportunity for new
volunteers to ask questions about the organisation, clarify their role and find
out what is involved. Good induction should help a volunteer feel part of the
organisation and begin to develop a sense of commitment to it.
Induction should include an overview of the work of the organisation,
provide information about the aims of the project, the work or services involved
and an opportunity to meet other paid workers and volunteers. Induction can be
organised in a variety of ways, including on a one to one or group basis.
Induction
on a group basis if there are enough volunteers and resources to do this, is
particularly useful as it enables new volunteers to get to know each other,
build a sense of team spirit and develop supportive relationships.
It
is a good idea to put together an induction pack so that new volunteers can have
all the information they need. An induction pack could include a volunteer
policy, volunteer agreement, voluntary work outline, equal opportunities policy,
health and safety policy, information on expenses etc.
3:
Training
Volunteers
should be provided with all the training they need in order to carry out their
role. If the task is quite demanding or specialised then there will be a need to
have some specific training sessions before the volunteers can carry out their
work. Having clear and simple voluntary work outlines (see Factsheet 12:
Volunteering Policies) will help in identifying training needs. A training
programme can then be produced to develop the skills and qualities that are
needed to carry out the work.
It
will also be helpful to identify any on-going training needs that volunteers may
have so that training programmes can be developed to facilitate volunteers
progress in the organisation.
4:
Support and Supervision
Regular
opportunities for support and supervision are important and can help to identify
and even prevent overload and burnout, which often results in them leaving the
organisation. Good supervision develops the skills of an individual volunteer
and seeks to enhance the quality of service the organisation can offer. It is
vital that volunteers are adequately supported in their role and that they are
genuinely enabled to deal with the demands of their voluntary work. It is also
important that volunteers receive regular feedback on the effectiveness of their
work so that any issues can be dealt with as they arise.
The
format and regularity of support and supervision will depend on the type of
voluntary work people are involved in. This can be provided through a one to one
arrangement with a line manager, or a named buddy or mentor who could be a more
experienced volunteer, available to discuss work related issues in confidence.
Support and supervision could also be provided on a group basis which is often
more cost effective. Group supervision also has the additional benefits of
enabling volunteers to experience a variety of views on the issues being
discussed.
It
is important that attention is given to having a supportive and safe environment
for regular review meetings with volunteers.
5:
Motivation, Retention and Recognition of Volunteers
Once
volunteers are working within the organisation it is essential to maintain their
motivation and enthusiasm if they are to be retained. Care must be taken to
treat volunteers in such a way that they will want to stay with the
organisation. Developing activities that meet volunteers individual needs,
provide recognition and appreciation of their work and celebrate a sense of
achievement will promote self esteem, strengthen commitment and develop a
feeling of belonging and loyalty to the organisation.
| Some of the
issues that need very careful consideration are : | |
| Regular
opportunities to learn new skills | |
| Sense of
personal achievement and contribution to the work of the organisation | |
| Making a
difference to other people’s lives, the wider community or environment | |
| Social needs
and making new friends | |
| Having
access to new and different experiences including other forms of voluntary
work | |
| Volunteer
appreciation and thanks. |
Designing
volunteer roles and flexible systems that address these issues and provide
volunteers with good quality induction, training and support is a complex
challenge and yet this is the payback that volunteers increasingly expect from
their organisations.
6: Further Help
If
you need any further support on any of these issues you can contact:
National
Centre for Volunteering Telephone 020 7520 8900
Carlisle
Council for Voluntary Service
Telephone
01228 512513