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Funding: Making Applications
This
factsheet is part of a series of three. The other factsheets are: Factsheet 7: Funding Sources and Factsheet 6: Funding: Overview.
Before
making applications there are steps to go through in preparation. They are
described in Factsheet 6: Funding: Overview. Once you have gone through these
steps, you are ready to make applications.
The application process itself has several stages:
1: Contact funders
4: Write the application
2: Read the guidelines
5: Provide all additional information
3: Read the questions
6: Address the application
1:
Contact funders
The
first thing to do is contact each potential funder for more information. If you
have a phone number, use this first. You can save yourself time and effort by
giving the potential funder a call to check that you are eligible for these
funds. You can usually get hold of guidelines and application forms this way
(though you might need to write, with a stamped self-addressed envelope) or you
could try having a look at their website, if they have one. You should also
check with the funder about submission dates for applications and check how they
process applications so that you can try,
2:
Read the Guidelines
You
now have another chance to check that your organisation or project is eligible
for these funds. Points to check are:
| Do
you have to be a registered charity? | |
| Is
your group organised in the right way (do you need a constitution,
management committee etc?) | |
| Can
the funds be used for what you need to spend money on (equipment, wages,
etc)? | |
| Is
your organisation or activity in the list of exclusions? |
With
the guidelines, you will usually get notes on what the funder particularly wants
to fund their aims or priorities.
You need to make sure that your project helps the funders to meet their stated
aims in some way. Try to pitch your application on that basis. This means that
you highlight the aspects of your organisation that best meet the funder’s
aims.
3: Read the Questions
If
you are applying to a Trust or Foundation, there may be no application form and
you only need to write a letter. However, the guidelines will list the points
you have to put in your letter, so the following information still applies:
Before
beginning to write, read through the whole form or list of questions. This will
give you an idea of what should go in what section. Information about your
organisation should be presented as the funder wishes. They ask specific
questions, and want answers to each question in the right section, not other,
inappropriate information.
4: Write the Application
Make Drafts
You
are likely to produce several versions of your application before the final
version is ready. To do this, make copies of the application or write the text
on a separate sheet. Show drafts to colleagues or advisers to get their
feedback.
Sell Yourself
Before
you begin to write, remind yourselves that throughout the application, you have
to keep certain things in mind. In general, you have to show funders that
| Your organisation and project meet their
funding aims | |
| There is a real need | |
| Your project effectively meets this need | |
| You are capable of managing the money properly | |
| You cannot do the project without financial
assistance |
As
you write, keep in mind the funders priorities. Keep saying how you meet them.
Sell success: be positive
about your achievements, show yourself in a good light. Be honest about
difficult issues, but show a positive side where you can.
Answer All Questions
Fully
Each
question asks for certain pieces of information
make sure you answer all the questions they ask and don’t add in
anything that isn’t necessary. This point may seem obvious, but one of the top
reasons for rejected applications is simply that the questions are not answered.
Use Simply Language
Funding
decisions are usually made by a group of people in a meeting. They will have a
pile of applications, a lot of reading to do in a short time. So make your
writing clear, simple and to the point. Do not use jargon where everyday words
will do. Describe your work in your own terms. Use short sentences, make your
application attractive to read.
5: Provide All Additional
Information Requests
A
prime reason why applications are turned down is because additional information
that was asked for has not been sent. Funders usually ask for:
| A constitution or set of rules | |
| A budget | |
| Some kind of accounts |
There
may be more - read the guidelines and application form to check.
Funders
may reject your bid immediately if you do not send everything asked for.
6:
Address the Application - Correctly!
Last
but not least, a point that may seem small but which is very important - who you
send the application to and how you address them. You may well be sending your
application directly to the person who decides on your grant, and the first
impression is crucial.
It
is vital that you get right the name, title and address of the person and
organisation you are applying to. Getting them wrong suggests that you do not
care about your relationship with the funder, and are sending out lots of
applications without taking the time to research funders properly. Getting these
details absolutely correct gives the impression that you are a well-organised
group with good, basic communication skills
- the kind of group funders like to support. You have already improved
your chances of success, before the funder even reads your application.
7:
Further Help
Carlisle
Council for Voluntary Service
Telephone
01229 512513